供稿、攝影：管理與經(jīng)濟(jì)學(xué)院 編輯：王倩倩
2012年11月9日上午9:30，巴黎東部馬恩－拉瓦雷大學(xué)Liliana教授應(yīng)邀來(lái)偉德國(guó)際官網(wǎng)開展學(xué)術(shù)交流，在主樓418會(huì)議室作了題為“Strategic patent management : a French experience (專利戰(zhàn)略管理——來(lái)自法國(guó)的實(shí)踐經(jīng)驗(yàn))”的學(xué)術(shù)報(bào)告，學(xué)院部分師生參加了本次報(bào)告會(huì)。
專利不僅包含技術(shù)信息，也包含法律信息，對(duì)企業(yè)開放式創(chuàng)新具有重要意義。Liliana教授介紹了專利管理在開放式創(chuàng)新模式中的作用，詳細(xì)介紹了專利戰(zhàn)略管理三個(gè)步驟，并從進(jìn)攻性戰(zhàn)略和防御性戰(zhàn)略兩個(gè)角度分析了企業(yè)的專利管理策略，最后通過(guò)湯姆森公司的實(shí)際案例講解了專利戰(zhàn)略管理的流程以及實(shí)施效果，并就專利戰(zhàn)略管理與企業(yè)實(shí)際情況的關(guān)系進(jìn)行了探討。。
報(bào)告會(huì)中，部分老師和同學(xué)就有關(guān)問(wèn)題與Liliana教授進(jìn)行了溝通和交流，現(xiàn)場(chǎng)氣氛熱烈，極大地開拓了師生的思路和視野，報(bào)告會(huì)取得了很好的效果。
主講人簡(jiǎn)介：
Prof. Liliana Mitkova has a PhD in Management Sciences from the University of Nice, France. She is an Associate Professor of Management and PhD supervisor in the University Paris-Est Marne la Vallée, France. She has conducted several empirical studies in large French industrial companies in different sectors (chemicals, pharmaceuticals, electronics, telecommunications, food, etc.). She is an author and co-author of several articles and books on patent management, technology transfer via licensing and industrial marketing both in French and international publications. Her current research interest is patent portfolios management in firms from the strategic, marketing and organisational aspects. She especially analyses the link between patent, innovation process and technology market. These links are studied through the prism of organizational arrangements made in companies to better protect and exploit patents. Mrs Mitkova has been a reviewer in several journals and has participated in scientific and organizing committees of international seminars.
