At the invitation of Associate Professor MA Baolong of the Department of Marketing, Associate Professor Sheng Shibin from the University of Alabama at Birmingham recently paid an academic visit to our school.
April 28, 2014, in the morning, Associate Professor Sheng Shibin conducted academic exchanges with our teachers and students in the System Risk Management Research Center. He learned our research progress in the field of revenue management and customer relationship management, discussed a number of research topics with teachers and students, and made a number of research proposals.
April 28, 2014, in the afternoon, associate professor Sheng Shibin made a presentation entitled "Contract control and buyer-supplier conflicts: The moderating role of market and institutional environments" in the main conference room 216. The report was hosted by Associate Professor Ma Baolong of the Department of Marketing.
